DIGITAL APPLICATION CONCEPT
Design Research Project - 2020
RE-THINKING
TOURIST
EXPERIENCES
reWard is a digital application enhancing the travel
experience through the implementation of a digital twin
REWARD
A digital application enhancing the travel
and living experience of a destination
Destinations all over the world aim to be interesting and attractive to tourists and inhabitants without having a negative environmental impact. In this project, a 3D map is used as the basis for the creation of a digital platform offering an engaging opportunity for both interacting with and learn about a destination while encouraging a sustainable behaviour.
RESEARCH PROBLEM
The project's starting point
Collaboration partner:
RI.SE & Eskilstuna Kommun
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Innovation / design challenge:
Exploring the application possibilities of a 3D map to enhance thetourism experience at a destination. Throughout the process it was decided to focus on the development of gamification elements which, once integrated into a 3D map, motivate its users to engage with the destination.
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Research question:
How can a Digital Twin with integrated gamification improve the experience for on-site tourists in Eskilstuna?
THE SOLUTION
reWard digital application concept
A digital platform based on a 3D map, which allows both tourists and locals to have an engaging interaction with their destination. It enables personalized travel and living experiences, interaction between visitors and inhabitants, knowledge acquisition of destination and sustainability related topics as well as attention attraction for local businesses and events while creating an exciting and memorable experience.
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The project outcome is a handbook consisting of destination development assistance in the form of personas as well as a concept for a digital game entertaining both tourist and locals.