COMMUNITY HUBÂ CONCEPT
Design Thinking Project - 2021
RE-THINKING INTEGRATION
PROCESSES
A concept for the creation of a safe space for women
with migration background to learn and experience
the importance of immigration.
Background of the project
Hässelby-Vällingby district fears an exclusion of some of their residents in the digitalisation of the Social Services; explicitly the UN refugee immigrants living in this district, due to digital illiteracy and Swedish language difficulties. This project focused on finding solutions for the target group of women 40+ in the financial aid support system that require extra support. A concept for a Community Hub with the integration of a Matchmaking service was developed. Hässelby-Vällingby district is currently using a project called the Neighbourhood Moms to support their clients which has been fruitful with high efficiency in helping the target group. Therefore, the project team built on this successful project and developed a booklet giving advice on how to implement a well functioning Community Hub led by the Neighbourhood Moms to include and motivate their clients to become more independent.
A MUNICIPALITY'S WISH TO WORK TOWARDS DIGITAL INCLUSION
PROJECT SETTING
Project type: Interdisciplinary university project (15 credits)
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Time frame: 19 weeks
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Stakeholders: OpenLab & Work and Welfare Office of Hässelby-Vällingby, Stockholm Stad
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Project team: 4 students
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My role: Project leader & in charge of communication with stakeholders as well as all graphic design related tasks
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Methodology: Design thinking double diamond & scrum
DELIVERY IN TWO MAIN PHASES
CONCEPT DEVELOPMENT
The first project half focused on examining and investigating the problem context, to then create a range of rough solution concepts.
CONCEPT REFINEMENT
In the second project half, the best concept was chosen and further developed into a prototype which was then tested.
ACTIVITIES DURING THE FIRST DIAMOND
EMPATHIZE
Learning everything about the problem context
Stakeholder identification
Interviews
Workshops
Immersion
Online research
Key insights extraction
DEFINE
Setting an actionable problem statement
Target group
Personas
Problem statement redefinition
POV formulation
PROBLEM STATEMENT
How might Hässelby-Vällingby create an inspiring and motivational environment for refugee women in the district that empowers a mutual learning and growth process (to become independent)?
This is the redefined problem statement, that was developed in the group after investigating the context.
This was the original one: How might we reach clients through digital tools in the district Hässelby-Vällingby?
IDEATE
Going wild and exploring solution possibilities
"How might we" questions
Constraints
What if..? scenarios
Building on ideas
Clustering
Voting
PROTOTYPE & TEST
Creating reasonable solution concepts
Concept development
Concept presentation
Concept testing & selection with challenge giver
HOW DOES A
WELL-FUNCTIONING COMMUNITY HUB LOOK LIKE?
ACTIVITIES DURING THE SECOND DIAMOND
EMPATHIZE
Investigating what that one concept can do
Interviews
Literature research
Benchmarking
Moodboards
DEFINE
Deciding how the end result is presented
Concept refinement
Visualization exploration
Type of artefact decision
IDEATE
Playing with content style and creation
Key information extraction
Table of contents creation
Text writing
PROTOTYPE & TEST
Creating the final, tangible artefact
Logo design
Booklet design
Content layouting
Format testing with challenge giver
A SAFE SPACE FOR WOMEN WHERE THEY CAN MEET, LEARN AND GROW
THE OUTCOME IS
an inspirational community center, where women with immigrant background (40+) can learn and experience the importance of immigration through access to both help and motivational activities enabled by services targeted to their needs. They have the opportunity to develop their language skills and learn how to use digital devices in order to meet the needs that are required for successfully and independently manage the financial aid application process and simultaneously become self-confident in the long-run.
A CONCEPT BASED ON 4 PILLARS
Roles & Facilitation
For a smooth facilitation of the Community Hub, its target group as well as the rolesand responsibilities of its key stakeholdersare defined
Guiding Principles
To create the highest possible impact, the Community Hub is guided by five underlying principles: Inclusion, Mentorship, Co-creation, Sustainable Growth and Habit Formation
Offers & Services
The Community Hub lives from the services and activities that are customized for and offered to its users
Design of the Physical Place
To give guidance of how to set up a suitable physical space, a number of recommendations are discussed
